Davis Smith was one of the first social entrepreneurs that took a chance on us, and joined in for an interview! He has a tremendous story and a heart for serving people all over the world through his company <a href=”http://cotopaxi.com”>Cotopaxi</a>, and out door gear company that builds a one-for-one model into its business plan. This model is becoming critical as cause based businesses spring up around the world, and we’ll chat about it a ton this week!
In Davis’s case, one-for-one works essentially like this: each product sold has a unique story. For example, purchasing a water bottle leads directly to support of <a href=”http://charitywater.org”>charity:water</a> – so this means that as a consumer, I understand exactly how my purchase is supporting someone, and that story fits with what I bought.
This is the power of the one-for-one model, and it’s a tremendous shift from typical corporate philanthropy, which saw companies doanting to a variety of causes that generally were completely nonsensical in the context of their business mission & did not make us part of that movement. Davis and <a href=”http://cotopaxi.org”>Cotopaxi</a>are paving the way for a revolutionary approach to running a cause based business – others should follow this lead, or risk losing out to companies that do.
Tune in for a tremendously powerful interview that’s packed with practical insight!