This is a MUST LISTEN PODCAST for any social entrepreneur in the consumer product space. We get to chat with a social entrepreneurship leader; Tyler Merrick. Tyler is a leader in the social entrepreneur movement and founder of his own social venture called Project 7. Project 7 sells gourmet gum, mints, and other products we consume everyday generate sustainable impact in 7 areas of need around the globe.
Tyler candidly tells us his story of becoming a social entrepreneur leaves nothing out. He shares how he has had many peaks and valleys in his road to social entrepreneurship and stresses that it will be like that way for most founders of social ventures. Tyler highlights great teaching points from his own mistakes made when transitioning into the social business space as well as with his initial strategy for Project 7. He gives analogies and personal stories to suggest a gradual shift into social entrepreneurship and urge against a dramatic career change to social entrepreneurship. Tyler shares on how to tell the story of the great product to get people involved in a great cause without selling the cause for “pity purchases”.
Tyler is a true leader in this movement and genuinely get what achieving sustainable impact is all about. He illustrates how the way they he measures the success of Project 7 has evolved over time. Tyler finds satisfaction in his work from positively impacting consumers using a product, retailers selling the product, and non-profit partners being able to help more people with donations generated by the product.
Tune in to part 2 of this podcast on Wednesday, March 18th.
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